Helping founders, chefs, and creative teams translate what makes their work special.

Rachel, founder of Kitchen Sink Communications, seated casually in a bright interior wearing a green top, smiling warmly

Brands don't need more noise.

They need clear thinking.

I’ve spent my career working both in-house and on the agency side, partnering with some of the country’s most thoughtful operators and brands. That perspective allows me to understand what’s realistic, what’s worth pushing, and how to build momentum, not noise.

Today, I support hospitality and consumer brands with a blend of marketing strategy and public relations, clarifying positioning, guiding launches, and building awareness through media, collaborations, and creative programming. I’m often brought in during moments of growth or transition, such as new openings, new products, or new chapters, when focus and thoughtful storytelling matter most.

If you’re looking for a strategic partner who understands hospitality from the inside and knows how to build a story that lasts, I’d love to connect.

I don’t believe in one size fits all solutions.

Each project, brand and team are different and I think the work should reflect that.

I take a flexible, needs-based approach, shaping scope and strategy around your needs, goals, and timeline. That’s where the ‘kitchen sink’ mentality comes in – I’ll pull from the full breadth of my experience to build a strategy that’s uniquely right for your business.

Here’s how we can work together

Public Relations

Shaping the right narratives and putting them in front of the right people.

Thoughtful PR strategy strengthens brand perception and trust, and ensures the right people are paying attention at the right time.

PR support can include:

  • Media strategy and story development

  • Brand positioning

  • Thought leadership

  • Launches and announcements

  • Partnership and collaboration opportunities

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Overhead view of two colorful grain bowls with fresh toppings styled on a warm neutral surface for a restaurant client

Marketing Strategy

Defining big-picture marketing strategy and guiding it to life across channels and teams.

Acting as the strategic "nucleus" to keep initiatives focused, aligned, and goal-oriented.

Marketing strategy support can include:

  • Defining (or re-defining) brand voice and identity

  • Building clear marketing roadmaps

  • Acting as a strategic lead across marketing channels to keep the work on track and moving toward a shared goal

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CAVA-branded bag and food products arranged in a vibrant outdoor picnic-style flat lay with warm natural lighting

PR Toolkit

For brands that aren’t ready for ongoing PR support, I’ll build you a toolkit that you can feel confident using on your own.

This is a standalone project designed to hand off the essential messaging materials you need to show up clearly and consistently.

The PR toolkit includes: 

  • Build a clear brand fact sheet with a press-ready brand overview, key messaging, and points of differentiation

  • Founder and/or leadership bios

  • Press-ready brand overview and key messaging

  • Selecting strong visual assets to support press efforts

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Warmly lit restaurant dining room with wooden tables and ambient lighting, showcasing an inviting hospitality atmosphere

A peek into our portfolio

Our Process

  • “Rachel is a true creative partner, bringing both strategic thinking and the willingness to roll-up her sleeves to get stuff done."

    “Her work has helped us sharpen our story, elevate our presence, and make a more memorable impact as we’ve grown Hoste Cocktails."

    Jordan Tepper, Co-Founder, Hoste Cocktails

  • “Rachel helped us thoughtfully evolve the Kinzie Chophouse brand at a pivotal moment in our history as we prepared to celebrate 35 years in Chicago.”

    “She brought big-picture marketing strategy, clear creative direction, and the ability to align our messaging across channels, helping us modernize a legacy restaurant without losing its soul. Her leadership made a complex process feel focused, intentional, and grounded in who we are.”

    Nicole Flevaris, Owner, Kinzie Chophouse

FAQ

  • We primarily work with food, beverage, hospitality, and lifestyle brands, especially founder-led businesses navigating growth, change, or a new chapter.

  • Our services are most effective when a brand has a clear point of view and something to say, whether that is a launch, expansion, rebrand, or a new phase of growth.

  • The PR Toolkit is a good fit for brands that want to get organized before investing in ongoing PR, or need strong foundational materials to handle inbound opportunities confidently.

  • Yes! While we are based in Chicago and love the opportunity to connect in person, most of our work can be done remotely. Location is not a barrier to working together.

  • Just me! Kitchen Sink Communications is a one-woman shop, which means you will work directly with me day to day.

  • That varies by project – some engagements are short and focused, while others evolve into longer-term partnerships. We are always upfront about timing and expectations before we get started.

  • Every client and scope is different. We do not offer one-size-fits-all packages. Pricing is based on the goals of the project and the level of support needed. After an initial conversation, we will recommend a scope that makes sense for where your business is right now.

  • We start with a discovery conversation to understand your goals, challenges, and timeline. From there, we’ll propose a scope and approach. Once we align, onboarding is straightforward and designed to get us moving quickly.