PORTFOLIO
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Kinzie Chophouse is a legacy Chicago steakhouse with deep roots in the city’s dining scene.
As the restaurant approached its 35th anniversary, ownership saw an opportunity to evolve the brand while honoring the legacy that made Kinzie a neighborhood institution.
We were brought in to lead a full brand and marketing refresh timed to Kinzie’s 35th year. The goal was to modernize how the restaurant showed up across channels, clarify its story, and align all marketing efforts under one cohesive vision.
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Tovala
Tovala brought us in to help the brand punch above its weight. We strengthened both the product narrative and lifestyle messaging, drove holiday and sale coverage, and secured product trials and reviews with credible media sources.
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Hoste Cocktails
We partnered with Hoste Cocktails to build visibility during the competitive holiday season. The work focused on positioning the emerging premium bottled cocktail brand as a standout gifting option and earning meaningful gift guide coverage at a pivotal moment for growth.
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Fontana Forni USA
As Fontana Forni USA’s first PR partner, we focused on refining and clarifying the brand’s messaging to better distinguish it within the premium outdoor oven category. We also worked to strengthen AI search visibility alongside strategic media introductions and product trials, building awareness and credible third-party validation.
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CAVA
We partnered with CAVA to shape the communications strategy around a high-profile athlete partnership. The work focused on defining a clear narrative that connected specific menu offerings to the athlete’s story, positioning the collaboration as a culturally relevant brand moment rather than a simple endorsement.
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Lillie's Q
We partnered with Lillie’s Q to build visibility around the brand’s new squeeze bottle sauce line, while elevating founder and pitmaster Charlie McKenna’s culinary voice. The work focused on product storytelling and recipe-driven media opportunities.
Taking a flexible, needs-based approach, shaping scope and strategy around your needs, goals, and timeline.
That’s where the ‘kitchen sink’ mentality comes in – we pull from the full breadth of our experience to build a strategy that’s uniquely right for your business.
