CAVA is a Mediterranean-inspired fast-casual brand built around fresh, flavorful food and everyday wellness.
CAVA partnered with Olympic sprinter Gabby Thomas to spotlight how food plays a role in fueling performance and everyday life. We worked closely with both CAVA’s internal communications team and PR agency to shape the communications strategy and messaging around the partnership and its earned media rollout.
What We Did
Messaging & Copywriting
Campaign Development
Launch Strategy
Our Process
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The Work
We helped define the narrative and “why now” messaging, connecting CAVA’s food to Gabby’s broader lifestyle and performance mindset. The work focused on showing how food and lifestyle intersect, elevating the partnership beyond endorsement into a values-aligned brand story.
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The Outcome
The partnership was positioned as a nationally relevant brand moment, reinforced through earned media coverage that strengthened CAVA’s wellness and lifestyle positioning.
